Vygandas kept trying to make time for social media. There was plenty to talk about, but running a business and doing the work came first.
Hiring an agency didn’t solve it. The technical substance of his ideas often got lost along the way. The result might read well, but it wasn’t something he felt comfortable putting his name to.
Kiril was hearing similar frustrations. We started experimenting, spoke with potential users, and found that this wasn’t just our problem.
When your reputation rests on your expertise, getting the details right matters.